What is customer base segmentation
Let's start by understanding what customer segmentation is . It's something that's used everywhere, although you may not always notice it.
Customer segmentation is like dividing different people into groups that are similar to each other. Yes, it's like sorting your photos on your phone into albums, but for business.
Here’s an example: Imagine you own a store that sells shoes. You may bosnia and herzegovina phone number library have customers of different ages, genders, interests, and budgets. Segmentation allows you to divide these customers into groups to understand what types of shoes they might be interested in.
For example, you could create a segment called "Youth Sports Sneakers" for those looking for fashionable sneakers.
Or the "Comfortable Shoes for Seniors" segment to cater to the needs of an older audience.
And so on.
And here it is important to understand that segmentation is not limited to age and interests. You can divide clients by many factors: from location to brand preferences.
Why would you want to do this? Imagine sending out an ad to young people about a discount on shoes for the elderly. This would be ineffective and could irritate potential customers. Segmentation helps you make your marketing more precise and meet the needs of each customer group. It’s like preparing a meal tailored to the tastes of each of your friends at a party – everyone is happy.
So customer segmentation is a powerful tool that helps companies better understand their customers and provide them with what they really need.