What is a WhatsApp Business Platform Newsletter and how does it work?

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WhatsApp newsletters are messages that can be sent from a brand’s WhatsApp Business account to a specific audience of customers, with relevant information. For example, you can send special offers, exclusive discounts, and new product announcements. It’s also possible to personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber ​​Monday.

CM.com
CM.com
SUMMARY
The Challenges of Conversational Marketing
Why use WhatsApp Business Newsletters for Conversational Marketing?
Make your WhatsApp Business Newsletter as useful and informative as possible
Some creative use cases of WhatsApp Business Newsletters
Regulation of sending Messages on WhatsApp Business Platform
WhatsApp Business Platform Message Templates
Limitations of Messaging
Quality Scores and Paused Templates
WhatsApp Business Newsletter: Where to Start?
WhatsApp newsletters stand out from other forms of digital communication due to their much more conversational tone. They also offer a clear alternative to email marketing , which, when done poorly, can often be very wordy and boring in comparison. With its ability to add images and video messages, WhatsApp Business allows for a more original, eye-catching and direct style of marketing. WhatsApp newsletters give you the opportunity to communicate with your target audience in a clear and effective way.

whatsapp newsletter subscribe to newsletter

The Challenges of Conversational Marketing
In the age of social media, mass usage, and instant communication, some of the investors email lists once innovative forms of marketing to connect with customers are no longer enough. The ROI of advertising is often difficult to gauge, and many forms of traditional marketing are being overtaken by the power of modern platforms. With competition ever-increasing, businesses need to be constantly on the lookout for the latest and most effective ways to reach their target audience. Conversational marketing

focuses on two-way conversations with customers through the use of online chat tools, offering an alternative to the avalanche of information users are subjected to daily by brands looking to promote their latest products and offers. As an e-commerce business , conversational marketing can help you connect with your customers on a personal level and get closer to them. This means reaching out to them on a platform they enjoy and use regularly, such as WhatsApp.


Why use WhatsApp Business Newsletters for Conversational Marketing?
First of all, the numbers speak for themselves: consumers love WhatsApp and use it daily. Recent statistics show that two billion people use WhatsApp every month, making it one of the most widely used mobile messaging apps in the world. It also has an impressive 98% open rate and a 45-60% click-through rate. So if your goal is to be where your customers are, chances are the answer is right in front of you when you use your phone.

WhatsApp open rate visual

Another obvious advantage of using WhatsApp Business Platform for e-commerce is that it offers a less professional and more friendly alternative to emails. We all use WhatsApp to communicate with our friends and family, which means that the app is familiar to us. The fact that WhatsApp has become such a part of our daily lives might also explain why 90% of WhatsApp users respond within 30 minutes of receiving a message.