What are the trends in the market?

[rifat28dddd]

Author: Tatyana Seferova.

The research market, like any other market, is currently facing serious challenges due to COVID-19. The shocks caused by the general quarantine and isolation of people and, as a result, the impossibility of social interaction, first caused a general stupor in the research community for several days and timid attempts to discuss in the professional community bahamas cell phone number list the possibility of transferring all research from offline to online. Then everyone frantically began to conduct online surveys, which is generally justified. In fact, this is the only way to study the behavior, attitudes, and moods of consumers. Time will tell how events will develop further, and we all hope for a speedy improvement in the situation in all countries of the world.


But today I would like to talk not about the usual and familiar to us all in Kazakhstan marketing research, but about the so-called product research, about usability tests . Why did this need arise? Now, due to the quarantine, consumers, which is quite obvious, have gone to online services, online shopping, online work and online entertainment. One continuous total online. Previously, such a thing could only be imagined. I remember how not long ago in focus groups we carefully found out the barriers to the use of online food ordering services in Kazakhstan, and there were quite a lot of them, whereas now, I think, all the barriers have been forgotten and do not make much sense for consumers, because, unfortunately, they have no choice.

Accordingly, such a rapid growth in the use of online services is unlikely to stop now. There is a high probability that new players will appear, and competition in this market will grow. And then a rather important question will be the degree of user loyalty, their preferences when choosing one or another online service. And here an important question arises: to what extent is your service convenient, easy to understand, intuitive, solving the problems of your clients. Then usability tests can come to your aid.