Results and Prospects

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In three months of the platform's operation, about 20,000 cashback payments were made - in the past, a similar volume of completed applications was achieved in six months, that is, the speed of processing applications doubled. And among buyers, the word-of-mouth effect worked - clients who liked the convenience and speed of the service recommended it on social networks, increasing the organic growth of participants.

Together with the brand, we continue to support and develop the platform. Currently, more than 10 promotions are running on it at the same time. Not long ago, a new feature appeared in the chinese overseas australia database loyalty program - bonuses for reviews of Electrolux products on social networks. The system itself finds reviews from registered users and automatically accrues bonuses. In addition, customers can use various promotional codes that are generated in their personal account, send equipment to service centers - with a single accounting system, it has become easier to organize a check of serviceability or exchange under warranty. User experience is an area that can be improved endlessly, so the platform will continue to develop.