SEO optimization: 11 mistakes that can cost you

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nurnobi30
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Joined: Tue Dec 24, 2024 3:32 am

SEO optimization: 11 mistakes that can cost you

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Are you disappointed and frustrated because SEO optimization isn't giving you the results you hoped for?

Understandable. After all, the purpose of the investment is to achieve some kind of return that you will be happy with. However, when you rank low in search results and have poor organic traffic despite implementing an SEO strategy, then something is definitely wrong.

But what's the problem? How do you find the culprit (or culprits) in such a complex process as SEO and turn the strategy in the right direction?

Below, we highlight 11 of the most common mistakes that are destroying your search engine rankings and your overall strategy – maybe even more than you think. Fix them and stop wasting time and money, and start profiting!



What are you doing wrong when it comes to SEO – search engine optimization?


1. You haven't done an SEO audit.
Before planning any strategy, it is necessary to have a good overview of jordan phone number data the current situation. Otherwise, how would you know what needs to be worked on and how to set priorities? When it comes to business success, you should never go “blindly”. Otherwise, you could waste a lot of time and money.

In the case of SEO optimization, it is about gaining insight into the "health" of your website, which is what an SEO audit is for . It is a thorough analysis of a website and all its aspects - from technical ( e.g. loading speed), through on-page elements (e.g. text and images), to off-page elements (e.g. backlinks).

The more details you have available, the easier it will be to develop an action plan and set goals. As a result, the strategy is much more likely to be successful.



2. You don't research the competition.
When we say that it is necessary to research the competition, many hear: "Look at what your competitors are doing and copy them!"

This, of course, is not true. Again, this is about not fumbling in the dark. By analyzing your competitors, you will see what methods they use, what works for them and what doesn't, what they lack, etc. This especially applies to on-page optimization and content marketing .

So, to find a way to stand out from your competition in the online space and enrich your strategy, you first need to study theirs as closely as possible.



3. You are ignoring the intent of the search.
For various reasons, many people think that keyword research is no longer important. We have already debunked this misconception about SEO optimization .

Let's now focus on one of the most important aspects of keyword research and content creation, which is search intent. Why did the user search for a particular term? Is it to learn something, make a purchase, or find a specific page? To provide a quality user experience and thereby improve your search engine rankings, tailor your content and keyword usage to that intent.

A user whose intent is not satisfied on your site will look for another source. It is also likely that they will get a bad impression of you and doubt the credibility and expertise of your website. If you want a strong online presence and a larger number of potential customers, you need to take this into account.

Some digital marketing tools, such as SEMrush, automatically estimate search intent for each keyword.
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