✔︎ I’ve tracked down the person who looks to

[zihadhosenjm80]

✔︎ I’ve tracked down the person who looks to be the right point of contact, a decision-maker on hiring freelancers in my department.

✔︎ I have their email address.

But before you go out and start cold emailing, you need to set sales goals for what exactly you hope to achieve with your cold outreach. Will you stop once you’ve landed your first client? The second? Fifth? Tenth?

Know how much work you can take on before overloading yourself.

Then, we can talk about what goes into the perfect cold email for landing a freelance client, starting with an example.

4. Choosing Your Cold Email Template & Outreach Approach.
First things first: As a freelancer, you need to use the tools you’ve got—and not make excuses for why you can’t land a particular client. If you go above and beyond to wow a client you’ve really been wanting to work with, you can make it happen. It’s in your power.

For me, long before I ever became a contributor on sites like Forbes, australia phone number library and Business Insider that have since helped me boost my visibility, I was using my blog as my most powerful asset for leveraging freelance gigs. I put my marketing skills to use in a way that I could showcase them as real portfolio examples across the Internet in the format of blog posts, online blogging courses, writing eBooks, publishing my own blogging books and otherwise.

When it comes to nailing your outreach emails, don’t sleep on the importance of investing in writing a simple, straightforward, and appealing subject line. Try out this free email subject line generator tool and get dozens of ideas in seconds.

"Don't make excuses. As a freelancer, you need to use the tools you've got."
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Cold Email Template #1: “Your Feature on My Blog”.
This first cold email template—specifically crafted for business influencers and startup founders—is built around using my blog as a way to provide value before I ask for anything in return.

Here’s how the process works:

Ask for a quote to include in an upcoming article they’d want to weigh in on.
Publish my blog post with their quote (), promote it heavily and drive them traffic.
Reach back out to update & thank them for contributing to the post.
Highlight early success in that email (# social shares, traffic, any features on publications)
At this point, some will outright ask me if I can help them create content like this for their blogs—often because my blog headlines will resonate with their readers too. Others I’ll need to then pitch on my content marketing services (like putting together a content marketing strategy & executing on it) if they don’t bring it up themselves.