Therefore, awareness of personas will make them more effective in understanding their own role and will streamline the work produced as a whole. At the same time, it creates cohesive results aimed at the same persona.
Strategy
Creating a persona is a strategic undertaking. It is done so that when decisions need to be made, there is no confusion on whose behalf you are making the decisions. These could be decisions such as:
For example, if you know that “John, CEO of the company,” one of your personas, is most active on Twitter and Reddit, you already know where you’ll post content. It can (and should) even guide where your company directs its paid ads and where your customer service team goes to get feedback.
Content
Every content marketing strategy should be based on your buyer persona. This requires you to decide what types of content they like to consume, for how long, where they are, what they are sharing, and how often.
This data will feed into content such as which campaigns you venezuela mobile database create or which topics will be applied in the blog articles your company publishes. But we’ll talk about this in detail later in this article.
Metrics
The data your company uses to create your buyer persona is crucial and should guide the future of your business.
You need to analyze how much time users spend reading your blog to know what types of articles to produce. You can look at your audience ’s email open rate to determine which headlines perform best.
These days, almost every customer-facing metric your marketing and sales team looks at can be used to identify your core buyer persona and talk about their behavior patterns.
So you can see that buyer persona information is useful for all forms of marketing. But it’s also especially applicable to inbound marketing , as it allows your business to be fully aware of who it’s trying to attract and how to recognize a meaningful lead when one comes along.
Ultimately, this shows that your strategy is actually addressing your customers’ pain points and earning their trust by providing relevant, contextual solutions.