Here are the steps we recommend when planning this distribution of your company's content:
Identify the right channels for your inbound marketing strategy
Within each channel, there are subgroups/communities. Try to identify the ones that are most relevant to your inbound marketing strategy.
Join the ones that are most relevant to your business. Don’t hesitate to join multiple channels. In this case, the more, the better.
Tailor your content to match the tone and style of your chosen channels. The right format and language can help drive more engagement.
When adapting your content to work on different channels, consider the value you can provide to your audience. Different channels serve different audiences. But they all seek value in unique ways. Make sure your inbound marketing strategy provides the right value to the right channels.
Monitor results . Keep an eye on the channels that work best for your business. Analyze which ones you need to change the content on. Based on this, you can scale, pivot or eliminate your distribution.
Create a periodic editorial calendar
Even a simple Facebook post includes:
Brainstorming
Essay
Edition
Minimal graphic design work (minimum latvia mobile database for one featured image)
Social Media Promotion
To avoid missing the right timing, organize your production in advance. This will ensure that your company has a continuous flow of posts. This helps to strengthen your relationship with your audience.
Test different types of content
To find out what really works, invest in different formats and test engagement:
Blog articles
Videos
eBooks
Case studies
Lives
Infographics, among others
This way, you will know what kind of information your audience is looking for. You will also understand more about the pain points of your business and how your solutions apply in this scenario.
Make your content shareable
Ensure that all your content planning is relevant and focused on the audience your company wants to reach.