Maintaining B2B marketing schedules and sales cycles can seem like a daunting task. After all, unlike classic B2C campaigns, building your brand in the B2B space requires patience and strategy. After all, the B2B consumer journey is a long and winding road.
You need to know where to optimize your brand to educate, cultivate and convert your different levels of leads. That's why having an agency as a strategic partner can be very useful at this time.
Especially since this can require a balance between brand awareness and targeting specific users to convert them into leads throughout their journey.
After all, your business should be providing content that educates and nurtures your audience about your service. But depending on where they are in the B2B sales cycle, the way your business approaches them needs to be different.
To better manage the longer B2B sales cycle, it is important to separate demand generation and lead generation campaigns.
B2B Pain Points: Demand vs. Lead Generation
Many people don’t know exactly what the difference is between hong kong mobile database demand generation and lead generation. So here’s a simplified explanation:
Demand Generation : the focus is on targeted marketing programs to generate awareness and interest in a company's products and/or services;
Lead Generation : The action or process of identifying and cultivating potential customers for a company's products or services.
Learn more: Lead Generation vs. Demand Generation: What's the Difference?
It’s important to note that lead generation will be more difficult when your business doesn’t properly create a demand generation campaign.
Without that initial demand generation traction, your audience won’t be educated enough to convert into leads.
Once you’ve done that, the next step is to segment your campaigns. It may seem like an easier solution to just publish content that generates demand and leads (ideally).
But the best search marketing campaigns aren’t built blindly, just hoping for the best while crossing our fingers. Learn how to fix that below.
Mapping your company's consumer journey
Publishing content without carefully researching where your end customer is engaging and converting is a great way to waste time and resources.
Your business shouldn’t just create content and ads that appeal to your end customer. You also need to apply those resources to the right channels where your end customer is present .