There are a number of features that can be used by B2B companies within Pinterest. Check out some of the opportunities below:
1) Visual content
Remember, Pinterest is all about visuals, so use your infographics and repurpose your existing content.
This way, you can drive traffic to your boards and get good results from B2B marketing on Pinterest.
2) Generate leads
Use existing content and produce new content. This way, your company will allow your target audience to access your website, generating more traffic.
Then whenever that target audience hits your landing page, your business can easily use pins for targeted content to generate leads.
Additionally, you can also use calls to action that direct benin mobile database traffic to your blog. After all, this increases the likelihood of conversion there. Give your audience a next step to engage even more with your company.
3) Build a loyal base
Avoid using your other social media pages to drive traffic to your Pinterest page;
Connect with your audience through repins and establish contact through one-on-one interactions;
Add a “Top Pin” or “Pin of the Month” link to your newsletter;
Share pins and boards with your business partners so you can drive traffic to your website and your company website, doubling your audience engagement.
4) Use a human approach
No one likes to engage with irrelevant content. This applies to both B2B and B2C audiences . So, focus on content that is relevant to your audience’s interests.
Invest in B2B marketing on Pinterest to show that your company is more of a corporate machine. Showcase your social and environmental projects, your employees’ participation in their own projects, common areas, among others.
You can also have an entire board dedicated to your customers. Remember, social media is all about people. So – and the same applies to B2B marketing on Pinterest.
5) Track your progress
Pinterest allows your business to analyze your engagement through Pinterest Analytics, use it to understand what works and what doesn't work for your content.