Is your online store ready for the 2024 Children's Day campaign?
Your e-commerce business should take advantage of the festive season to boost your online sales. Continue reading to learn how to optimize your online store and prepare for the 2024 Children's Day campaign.
How were sales on Children's Day in 2023?
What to sell on Children's Day? Discover favorite products
When will the Children's Day Campaign 2024 start?
24 tips to help your Children's Day campaign sell more
Pay attention to advertising rules for children
It's time to get your hands dirty!
How were sales on Children's Day in 2023?
Last year’s scenario highlights the ever-increasing importance of selling online!
This is because online sales for Children's Day 2023 showed an increase of 5.5%, versus 0.7% for sales in physical stores. Taking into account the total retail figures, 2023 showed growth of 1.1% according to data from ICVA (Cielo Expanded Retail Index). In addition, according to data from ABComm (Brazilian Association of Electronic Commerce), revenue for Children's Day 202
best Children's Day campaign.
What to sell on Children's Day? Discover favorite products
Here is a list of the most sought-after products for Children's Day in 2024, according to research by the Fecomércio Institute of Business Research in Amazonas , so you can plan in advance and review your online store's stock.
What types of gifts are most likely to be purchased on Children's Day 2024?
Toys and Games (45%)
Clothing and Footwear (21%)
Cosmetics and Perfumes (8%)
Electronic games and electronic items (6%)
When will the Children's Day Campaign 2024 start?
Children's Day takes place every year on the same date: October 12. With this in mind, you can organize your schedule to customize your online store and create offers at least 30 days in advance.
Don't know where to start? We suggest you break the process down into steps:
Defining the objective of the date – organizing what the sales objectives of the Children's Day campaign will be for your store;
Separation of campaign products – choosing which products should receive focus and effort to sell more;
Updating photos – produce recent photos that are in keeping with the theme of the date;
Creation of materials for social networks – planning and preparing the content that will be used, in addition to organizing a specific calendar for the date.
These are four initial steps to get your Children's Day campaign up and running, which can be prepared in advance.
But we know you want to sell, so let's get down to business: below, check out tips on how your store can sell more on Children's Day 2024.
24 tips to help your Children's Day campaign sell more
Want to know how to sell more in your online store's Children's Day campaign?
We have put together 22 tips, ranging from store customization to the use of third-party applications connected to e-commerce. Check them out!
1. First of all, create a plan
We talked about this before, but it's worth reiterating: the celebration always takes place on the same day and month, which makes it easier to think about the Children's Day campaign in advance.
Drawing up a plan with objectives, communication channels, metrics to denmark phone number data assess success and other information makes all the difference in execution – and prevents you from being caught off guard by an out-of-stock product.
Spend some time preparing your campaign execution plan and move on to the next steps!
2. Prepare the disclosure
Plan the content you want to publish and organize a strategic calendar for publications. To ensure that your store is well positioned in search results, optimize your e-commerce SEO to attract organic traffic.
Don't forget about paid media : good paid traffic planning can make all the difference in your Children's Day campaign.
3. Create a landing page for the campaign
Landing pages are important for increasing the conversion of your sales campaign. This is because, in addition to functioning as a landing page, they can direct the consumer directly to the products you want.
This way, you can focus your efforts on personalizing a specific channel and better evaluate the success metrics of access and conversions. In addition, you can integrate Yampi's Transparent Checkout and make your sales on LP itself.
4. Use email marketing
There are two tips:
If you don't already have a targeted mailing list for the date, it's worth creating a landing page before the campaign to collect new registrations. For example: offer an exclusive discount coupon to those who register.
If you already have a segmented mailing list , develop email marketing campaigns with date reminders, tips on what promotions your store will have, discount coupons, and so on.
After all, the central idea is to engage people who are most likely to make purchases on Children's Day. The more segmented the audience, the better.
5. Personalize your online store
Even if you have developed a landing page, your store needs to have the Children's Day theme in its central parts.
This way, you can create a specific banner that directs you to the landing page, provide links throughout the pages, a new “Children's Day Special” submenu, among others.