It doesn't matter if your online store had an incredible year or if it was a challenge after challenge: the end of the year is the perfect time to increase (or recover) your revenue and end the year with a flourish. So now is the time to guarantee end-of-year sales for your e-commerce!
After all, after Black Friday , December is the best month for commerce, with the arrival of the 13th salary and the end-of-year festivities heating up.
To help you not miss out on the great opportunities during this period, we have prepared some tips and suggestions that can help you increase your end-of-year sales. Check it out
How to prepare for end-of-year sales?
The main commercial dates at the end of the year
What products sell the most at the end of the year?
12 tips to increase end-of-year sales in your e-commerce
Don't forget to analyze your store's end-of-year sales
Essential resources to increase the average ticket
Count on a store that doesn't fall behind in its end-of-year sales
How to prepare for end-of-year sales?
Black Friday, Cyber Monday, Christmas, New Year's Eve... There's no shortage of opportunities to make money in the last few months of the year. But before you rush into the bargain, planning is essential to ensure end-of-year sales.
This is one of the busiest times of the year for e-commerce , with high consumer demand for online products. Therefore, it is important to plan in advance, detailing sales targets, budgets, marketing strategies and actions to be developed.
From this, you can predict whether you have enough stock china phone number data of your most popular products and notify suppliers of any increase in demand. To increase sales, be aware of your competition and adjust your prices accordingly, offering attractive promotions and discounts.
Additionally, it is essential to develop comprehensive digital marketing strategies that include paid advertising, email marketing, social media, and content marketing.
But none of this will have the desired effect if you don’t optimize your website to provide a smooth, fast, and secure shopping experience. This includes making sure your website loads quickly, your store is mobile-responsive, and your checkout is simple and straightforward.
Last but not least, logistics and shipping require extra attention: notifying partners and negotiating special conditions for express deliveries can make a difference in sales and customer experience.
The main commercial dates at the end of the year
The second half of the year isn't just about Black Friday in e-commerce! End-of-year sales are also impacted by other celebratory dates, which can be well explored by stores in different niches.
Check out some of the main dates to increase sales at the end of the year:
Black Friday:
The biggest e-commerce discount and offer event promises to grow around 9.4% in 2024, when compared to sales in 2022, according to a report by Conversion. This shows the strength that Black Friday is gaining among consumers and retailers.
Held on the last Friday of November, Black Friday is a golden opportunity to win over new customers with attractive prices and build loyalty among those who already shop with you.
Cyber Monday:
After Black Friday comes Cyber Monday , or Cyber Monday in Portuguese. Here, the focus of offers and promotions is on electronics and computer accessories.
Although less popular than Black Friday, the date has been gaining followers in Brazil. If your store specializes in this market niche , it is worth creating strategies to take advantage of the occasion to increase sales at the end of the year.
Christmas:
Christmas represents the height of end-of-year celebrations and sales, with the search for gifts beginning well before December 25th. Therefore, it is important to plan ahead for this celebratory date and invest in gifts, food and drinks – items that are usually popular at Christmas.
Boxing Day:
This date is more relevant in countries such as the United Kingdom, Canada and Australia and occurs on December 26th. In other words: it is known for post-Christmas discounts. Although not very popular in Brazil, Boxing Day can be an opportunity to sell more at the end of the year.
New Year:
The New Year celebrations, on December 31st and January 1st, also represent an opportunity for sales of products related to parties and celebrations.
New Year's Eve follows a similar dynamic to Christmas, although, in contrast to gift exchanges, the focus is on purchasing products related to the New Year's celebration.
What products sell the most at the end of the year?
Part of being successful in your holiday sales is anticipating trends and keeping an eye on products that may be in high demand. But one tip is to first do an internal analysis of the most popular products in your online store, and then look at what customers are looking for.
This way, you can combine the strengths of your e-commerce with the main market trends. Among the products and categories that most impact end-of-year sales are:
Clothing and footwear
Electronics (Notebooks and Smartphones)
Food and Beverages
Toys
Consoles and Video Games
Home appliances
Cosmetics
Books
If you want to keep an eye on what's trending for your business's target audience, a good idea is to use Google Trends to analyze search trends and anticipate products.
12 tips to increase end-of-year sales in your e-commerce
It's during the end of the year period that people are most willing to buy and spend. What does this mean for your online store ? It's a great opportunity to increase online sales and, most importantly, to delight consumers with an incredible shopping experience.