link to personalized microsites

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These segments are not just based on industry, size or geography, but also deeply analyze the business challenges, technology usage and purchasing behavior of potential customers to ensure the high relevance of marketing activities; k can build detailed customer portraits so that marketing teams can create highly personalized marketing from email, social media to customized content marketing, each step is precisely connected to the specific needs and interests of customers. ) Activation layer The role of the activation layer is to transform the data collected by the intelligence layer into an experience for each potential customer. By identifying which accounts are actively browsing k websites or researching related products, the team can deliver relevant information and calls to action to the right people when customer intention and interest are highest.



For example, k can trigger targeted advertising to target japan mobile phone number accounts and then to the specific application scenarios of the account. The tools used in this layer include: i (Personalized website experience China benchmarking products unknown) k (End-to-end China benchmarking products such as Zhiqu Baichuan, Jingshuo, Huoyanyun, etc.) ikI (Precision delivery of Chinese benchmarking products such as Maimai) The high requirements for automation in this layer determine: k can ensure seamless integration of marketing and sales processes through tools. Automated workflows such as dynamic content generation, triggered emails, and intelligent recommendation systems can efficiently manage a large number of personalized marketing activities while maintaining the quality of each interaction; ) Engagement layer This layer is the channel for delivering activation content.



k tightly integrates its plans with the sales team so that activation can be implemented through both the team (outbound calls) and the online team (traffic diversion). The tools used in this layer include: (Sales automation Chinese benchmarking products such as SalesEasy, FunShare, etc.) k (Personalized gift giving, customer experience management Chinese benchmarking products unknown) ikI This layer has very high requirements for team collaboration, which determines: k's sales and marketing teams can work closely together to form a "one team" culture. The marketing team is responsible for creating compelling content and experiences, while the sales team establishes in-depth dialogues with customers based on these contents.