At the writing of this article, the truth is that no one can tell you, whether or not to experiment with social commerce because, well, it’s an experiment. Even tough some companies report having good results from including social commerce strategies.
If you’re killing it right now without social commerce and have higher priority hypotheses to test, focus on that. But keep an eye on this ‘social commerce’ it’s here to stay for a long time and will mature as it’s still very much in its infancy. Keep up with the latest features, maybe even play around with an account. But do you absolutely need to be on this bandwagon today? Your choice.
If you do decide to experiment with social finland phone number example commerce, do your research on social platforms. You need to understand who your audience is, what they like and dislike, how they prefer to buy etc.
Future of Social Commerce
Online retailers, too, are continually experimenting with new models and marketing methods to allow for greater peer-to-peer and group-based interactions, aware that recommendations from friends (and to a lesser degree, strangers) can play a powerful role in shopping. According to Gartner, 74% of consumers rely on social networks to guide their purchases.
Examples of how organisations are applying social practices to effectively engage their customers are highlighted
By James W. Cortada, Eric Lesser and Peter J. Korsten