It’s that time of year again! Here at MarCloud Consulting, we are very excited about the new Pardot features and upgrades debuted in the Winter’21 Release… so we thought we would share these with you!
Hollie Fitzpatrick
Hollie Fitzpatrick
6 mins
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This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
It’s that time of year again! Here at MarCloud Consulting, we are very egypt country code excited about the new Pardot features and upgrades debuted in the Winter ’21 Release… so we thought we would share these with you!
Below you’ll find a full list of the new features that have been released with links to the Salesforce documentation, followed by a detailed summary of each of our favourites.
Pardot Features Released Winter 21
Pardot Email Experience: Email Redesigned
Creating Engaging Email Content with Ease
Source Images from Salesforce CMS for Emails
Review Aggregate Email Metrics in Lightning experience
Preview and Test and Email in Lightning experience
Define your Email Send
Analytics & Reporting
Choose a Success Milestone for Pardot Einstein Attribution
Understand Your Customer with New Campaign Insights
Get Clearer B2BMA Dashboard Metrics
Get Prospect Custom Field Data Faster (Beta)
View More Accurate Email Open and Click Rates in Pardot
Recalculate List Email Statistics with Confidence
Marketing Assets and Domains
Use WordPress Block Editor Seamlessly with the Pardot Plugin
Authenticate your WordPress Plugin with Salesforce SSO
Automatically Secure New Pardot Tracker Domains
Customize More Pardot Assets with Any Tracker Domain
List and Account Settings
Add to Prospect Lists from Contact Related List on Accounts
Sync Errors
Sync Prospects with Resolved Errors More Easily
Campaign Influence Reports
Get Cleaner Data in Standard Campaign Influence Reports