This time, we will introduce specific methods for implementing a "local customer attraction strategy using SNS." Using SNS in a local context is closely linked to strengthening local businesses with local SEO, and is a way to maximize the appeal of salons and other stores. Next, we will explain in detail the basics of a specific local SNS strategy, examples of how SNS and local SEO can be used together, and how to use SNS at local events.
3-1. Basics of a local SNS strategy
The basis of a community-based SNS strategy is to utilize SNS usage methods specific to the local area and realize ways to strengthen local businesses with local SEO. First, by actively using local hashtags, you can make your business appeal to local people. In addition, create content that incorporates local scenery and events to bring out the charm of the local area. For singapore whatsapp number data example, using the hashtag "#〇〇 City Lunch" can double the number of followers. In addition, the method of distributing limited coupons on the official LINE account is highly effective in increasing repeat customers, and in some cases, the repeat customer rate has increased by 30%. In addition, by participating in local communities and sharing information, you can build deeper community-based relationships. These strategies optimize community-based SNS operations in combination with local SEO, maximizing the appeal of local businesses.
3-2. Examples of SNS and local SEO integration
Many salons are effectively combining social media and local SEO to attract more customers. For example, Beauty Salon A doubled the number of customers it attracted via social media by making the most of its Google Business Profile and linking it to Facebook. The way to do this is to regularly post attractive treatment photos and share information that is useful to users, such as limited-time promotions. This led to an increase in organic word-of-mouth and a rise in its search ranking on Google Maps. In addition, by sharing user reviews on social media, the salon can increase its credibility and attract new customers at the same time.
Local customer attraction strategy using SNS
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