As a rising star in e-commerce, Pinduoduo has emphasized the importance of users since its

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"Focusing on merchants and ignoring users" was even seen as Alibaba's own gene. However, Alibaba now emphasizes the importance of users while resuming its low-price strategy. It used its own experience to explain the law that e-commerce should pay more attention to users. JD.com has also repeatedly emphasized the importance of users in the process of making every effort to promote its low-price strategy. On July 1, JD.com founder Liu Qiangdong issued a letter to all employees announcing the upgrade of JD.com's corporate culture. JD.com's core values ​​have been upgraded to: customer first, innovation, hard work, responsibility, gratitude, and integrity.



Customer first has always been used and put first. establishment. Whether japan code number telephone it is the simple and direct "10 billion subsidies" or the "refund only" model that sounds very ruthless, it shows a fact: Pinduoduo cares more about users than merchants. As the latter, Pinduoduo can "snatch food from the tiger's mouth" of other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets. This is also the true practice of the concept of "turning capitalism in reverse" proposed by Pinduoduo's founder in his early years.



At the end of last year, Taobao and JD.com also launched the "refund only" service; at the beginning of this year, Douyin e-commerce also launched a quick refund service after delivery for all small stores on the Douyin platform; Kuaishou e-commerce also upgraded the refund function after the merchant agrees to refuse to accept at about the same time. So far, "refund only" has become the standard of the e-commerce industry. This also means that e-commerce platforms finally choose to lean towards consumers in the trade-off of the interests of merchants, brands, users and other parties.