Encourage your customers to write online review

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The HTTPS report tells you how secure your website is, which is vital for everyone these days, not just those transferring sensitive information.

Finally, the International SEO report is mandatory for a business with a website in multiple languages, using the implementation of hreflang tags to achieve a competitive advantage.

Maintaining a healthy website is a process of continuous improvement, but for now, we are going to focus on the visibility of your website.

Improve your visibility
While we won't be going into depth about keyword research, we won't be losing sight of it for long.

You can learn more about the Keyword Magic tool in this interesting article on our blog.

For now, keep in mind that the chains you want to reach will have local intent (like “pizza near here”) and that many people use voice search.

As we've discussed before, the vast majority of local traffic comes from local devices and mobile search results are somewhat different in terms of visibility.

Even if you rank well in desktop results, being among the first organic search results does not mean that you will be seen, due to ads and SERP features , which take up a very significant part of the screen space.

On devices with small screens it will be even more difficult for users to see you.

Here is an example of search results for “pizza Madrid center”.


Local SEO - Search
To start, we find ads with links and a map, then another ad that also has extensions, and then the Local Pack with a map and three results.

Only after going through all this do you get to organic results.

As you can see, the best way to gain visibility is to achieve the aforementioned Local Pack.

In addition to managing your business information, maintaining your business information across the search ecosystem, and optimizing your website, there are a few more things you can try to increase your business's chances of appearing in the Local Pack:

Research local websites that cover local news, as well as local businesses and blogs about regional topics. Try to get backlinks from these sites.

s about your business.

Check out Google Custom Bookmarks , they will help you stand out from the email list providers in france competition.

Create articles in Google My Business .

Track your results
Now that you've done the hard work described above, it's time to relax and enjoy the success.

Well, not really.

Your competition never rests, so you need to keep working to stay on top.

Fortunately, SEMrush has a solution for you, the Position Tracking tool .

This tool allows you to track your website's rankings for a range of target keywords.

Data is collected daily, so you'll always have new information.

When you set up the Position Tracking tool for your website, you can choose to track any existing subdomain, URL, or subfolder.

In the first step of setup, pay close attention to the field where the business name is specified.

Local SEO - Position Tracking settings

Google doesn't always add links to websites in the Local P