The cross-border cooperation between Yili Gongru and Tang Palace

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Ensure that marketing activities respect different cultures and eating habits Advocate that while enjoying food, we should pay attention to rational consumption and healthy eating concepts. Comply with relevant laws and regulations, especially advertising laws and food safety regulations. () Reference Cases Food released a short film - Selling the most "local" chicken in the most fashionable way. It deeply explored the traditional Chinese chicken-eating culture and combined the dishes, poems, songs and cultural allusions related to local chickens. Through I technology, five famous ancient foodies and taste keepers were "resurrected" to form a "chicken-eating strategy that spans thousands of years", bringing a novel and interesting chicken-eating cultural experience.



Yili Gongru released a short film. modernity, food and culture. As a jamaica telephone code dance work with strong cultural characteristics, Tang Palace Night Banquet has a profound cultural heritage and unique artistic expression. It has injected cultural value and historical sense into the brand image of Yili Gongru. It uses a lot of national style elements such as Chinese red, elegant green and other background colors, as well as golden Chinese characters and other visual elements to show the heritage of Chinese culture.



It not only conforms to the brand tone of Yili Gongru, but also conforms to the pursuit and love of national trend culture by young people today. Ele.me released a short film - Good luck to those who know how to eat. The event focuses on Wuhan and is held during the lobster season, which is the peak consumption period, important production area and consumer market of crayfish. It meets the eating habits and seasonal needs of users and has a high brand association and user awareness. Ele.me cooperates with Wuhan Sports Lottery to introduce Wuhan's breakfast culture and late-night food through the cute words of the Internet son Dangdang Jiang, combining food with lottery to provide users with a new consumption experience.