Why do brown spots appear on the face?

[Irfanabdulla1111]

Content marketing allows us to accompany our potential clients on their journey in a useful and non-intrusive way.

We can get closer to you and earn your trust by offering you what you need at each stage.

Content is a tool to attract and win over potential customers.

There are many types of content.

Some work best at a certain stage of the buyer journey, and others can be useful at multiple times.

The important thing is to put ourselves in the place of the person on the other side of the keyboard.

Contents at different stages of the buyer journey

1.- Contents in the discovery stage
When she has just discovered her stain, Maria doesn't even know what she is seeing in the mirror.

She needs to answer questions like:


What are spots?
What type of professional treats facial spots?
That is precisely what we must offer you.

There are many types of formats: videos, articles, ebooks, etc.

It will depend on what type of content Maria likes the most.

Our challenge is to ensure that Maria finds our content and finds it useful. In other words, to be visible.

If we manage to satisfactorily answer Maria's concerns, we have taken a subtle step towards a possible relationship of trust with her.

2.- Contents in the consideration stage
We want Maria to decide for us.

You already know that we exist and that we have the authority to give you answers, however, the Internet email list of sweden businesses is huge and we cannot prevent you from finding many offerers.

What can we do at this point when we have so much information and possible options?

Need:

Differentiate ourselves.
Strengthen the connection with Mary.
Give him confidence.