How to analyze and increase CTR?

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With the help of such data, you will understand what the real CTR is in Yandex search campaigns.

Click-through rate in YAN
The most common mistake in optimizing YAN is disabling sites with low CTR. This is a misconception, because CTR does not affect the cost of transition on partner sites. Such a dependence is observed only on Search.

Here is an example showing an assessment in insignificant numbers – 0.086…

CTR figures

This means that there is no relationship between CTR and cost per click.

Calculate CTR for each platform individually. If your click-through uae telegram data rate is higher than the average among all, then you will pay less for clicks on the ad. And, of course, remember that Yandex does not report the average CTR of all platforms☺

How to properly analyze and increase CTR of ads? Try all sorts of creatives, experiment with ads, make them more attractive than others. Test as many pictures, titles, texts, calls to action as possible. Then monitor the results. The more interesting your ads are, the more traffic they will bring to the site and increase conversions.

Set up reports on one specific site and analyze those that showed a higher CTR. What are their features, what attracted users' attention? A bright colorful picture, a successful title or interesting tempting benefits? As you follow and find the answer to your question, take this into service when you create new campaigns.

Read also: What is the relationship between cost per click and CTR

Conclusions
CTR is the most important indicator of the effectiveness of contextual advertising in Yandex.Direct. If you correctly optimize this indicator, the click price becomes several times lower, and the traffic on the site at the same time grows. Now you know how to correctly calculate the Yandex.Direct CTR forecast, and you will receive transparent, understandable information, and then make reasonable conclusions. Good luck!