How to use emojis to increase the CTR of your campaigns

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How many times have you wondered how to use emojis in your digital marketing actions?
Every marketer knows that in times of abundant information, the main challenge of any digital marketing action - web or social media posts, email marketing campaigns - is to encourage the target audience to participate and react to the content we offer them.


How to use emojis - Digital universe infographic
74% of people say they feel inundated with emails.

Add to this the 11,250 ads that each Internet user sees per month.

What a mess!

And we still want our marketing campaigns to stand out.

Well, we need to find ways to get customers to interact with our content.

Humanization is always a good idea
Studies show that 45% of consumers prefer brands “that don’t take themselves too seriously.”

Consumers feel more comfortable and closer to brands that project a colloquial image and show empathy, thereby gaining credibility and trust.


When it comes to making the final purchasing decision, they believe that this is what can differentiate them from the competition.

Following this belief, many companies seek methods to humanize their brands.

In the digital world, one of the most powerful tools for connecting with colleagues, clients and partners is written communication.

Surely, at some point you have lacked words to express yourself with non-verbal language in written communications.

This is where emojis come in, supporting conversations visually and emotionally.

Originally created by the Japanese communications company NTT Docomo in the late 1990s, emojis have since gained great popularity in interpersonal communication.

But did you know that as a marketer you can take advantage of emojis to convey your commercial messages?

An emoji is not simply a visual symbol.

Do you remember the phrase “a picture is worth a thousand words”?

Emojis help convey the tone of your message, emotions, and influence the reader's senses so that they perceive your message more accurately and effectively.

To add warmth and closeness to your audience, consider using emojis.

The truth is that emojis are also a good solution to improve interaction with commercial mailings, SERPs, as well as advertising and social media posts.

Do you want to see how?

Join me in this article and I will show you real examples.

Why should we consider using emojis to increase CTR?
One of the key metrics for measuring the success of digital marketing efforts is the CTR (Click-through rate).

Click-through rate (CTR) “is a ratio that shows how often people who see your ad click on it.”

There are several reasons for a low CTR rate, such as content that is not relevant to the audience, poor quality design, or simply the user being overwhelmed by everything that is happening in the digital world.

A survey conducted by Emoji revealed that 75% of men and 84% of women (millennials between 18 email list of dutch business and 34 years old) recognize that visual expressions such as emoticons and GIFs express their thoughts and feelings better than words.

What does that mean to you as a marketer?
By speaking their language, you can humanize your marketing messages and reach your goals faster.

All you have to do is choose the most relevant ones for your message from the 2,823 officially standardized emoj