There are a few details

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For a video campaign we would follow exactly the same logic, that is, we would put the video on the same landing page.

If, for example, we had an ad on YouTube for a real estate agency, we would put it like this:

Video top left.
Contact form on the right.
Below is additional information, such as comments, photographs, acknowledgements, etc.

Anatomy of an ideal landing page - Videos
Let's look at a Youtube ad and its landing page below:

Youtube video thumbnail
The video ad doesn't begin to explain how the tool works until it has captured our attention.

Once we've got our attention, it makes the software's operation seem very simple.

The narrator goes on to emphasize the benefits the visitor will gain, saying, “You'll never drop the ball on the important stuff again.”

What happens when we click on the ad?

It takes us to this landing page:


Anatomy of an ideal landing page - Video redirection
The landing page connects the visual elements of the video by using an animated image instead of a still image.

We see a close-up of the program's functionality in the background and the chosen image matches its headline: "Project Management Is Better When It's Visual."

There are no obvious escape routes.

The page is short and does not allow scrolling down – a good thing because it does not need to.

The page itself is perfect.

It has a clear call to action button, the form only has one requirement, and then lists the benefits offered for signing up.

The images are also attractive and relevant.

that could improve the level of match with the ad that brought us to the landing page.

On the one hand, the only terms that match what we heard in the ad are “project management” and the name of the service.

Although the title “Project Management Is Better When It's Visual” is excellent, the visual aspect was implied in the video but not emphasized in the feeling produced.

The final message of the ad: “You'll never drop the ball on the important stuff again” is also forgotten.

Reminding visitors of the feeling of satisfaction or mentioning again how Monday.com can prevent them from forgetting their tasks will help them see that they are getting what they promised.

Conclusion
As you can see, message matching is very important when creating your landing pages, so you shouldn't email in french have just one landing page for all your ads.

Your visitors give you a vote of confidence when they click on your ad, and you can't let that trust be shattered by a landing page that doesn't match it.

Your Google Ads campaigns, whether search, image or video, need to have a landing page as their destination.

So, create landing pages, create lots of landing pages, but keep in mind the tips we have shared with you to achieve the anatomy of an ideal landing page for your Google Ads.
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