Get away from technical jargon and speak plainly. The language of your CTA should make it immediately clear what the reader can expect and what added value it offers them as soon as they click on the offer. “Book now”, “Learn more” or “Download XY here” are just a few examples of the action-oriented language you should choose.
Suitable landing page
To be successful with CTAs, they not only have gambling data uae to be clicked, they also have to direct the reader to a suitable landing page that offers what the CTA promised. Only then will the reader carry out the action you intended with your CTA.
Barely used CTAs
The first CTA when sending an email is almost too obvious to be noticed. It is opening the email: the first action you need to motivate your recipient to take. This works best with an optimized preview text that you can customize. Formulate an interesting line that makes the reader want to open it.
You can find 6 examples of subject lines here!
text CTAs
CTAs in the actual email are often associated with a visual button, but can just as easily appear as text. This works both in the body text and when the text stands alone. In the text, for example, it is a good idea to link to other blog articles. Between sections, on the other hand, you can place well-suited offers. Such text links can work very well, especially in connection with the increasingly common phenomenon of “banner blindness”.