This is what makes a good webinar – with 8 valuable live tips

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Do you already know our free content marketing checklist?

Content Marketing Checklist


More tips for content design
A) Key questions for planning tailor-made content

The following questions will help you assign planned content to a phase:

awareness

What topics or problems are potential website visitors who are potentially considering purchasing your product or service concerned with?
Consideration

What needs and motivations do website visitors have who are interested in your product or service?
Decision

What specific requirements do website visitors gambling data lebanon have who want to use your product or service?
After Sales

What are the needs of the customers who have already bought your product/service? What can motivate these customers to remain loyal to you? And what makes them recommend your company to others?
B) Basic rules: No advertising, no text deserts, no picture books

There are a few important basic rules that apply to all content formats, even if the content and design of these formats are different:

Information instead of advertising: Avoid advertising content and stay informative. Only in the decision-making phase of the customer journey do potential customers possibly have an interest in information about your company or your products and services. Before that, they are only interested in solving problems.
Less is more: Keep it short. Long texts clash with the attention span of your buyer personas.
First the function, then the form: Good graphics obviously help you stand out from your competitors, but readers immediately recognize weaknesses in the content. That's why it's advisable to focus on your content in addition to the design.