Retargeting is a form of online advertising

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Retargeting
that typically works by re-displaying your content or website to people who have previously visited but have not completed the conversion. These ads are typically tailored based on what page of your site they visited and their behavior, as this will give you an idea of ​​what services they require.

There are several benefits of retargeting, all of which are useful in B2B lead generation. This includes increasing brand awareness, completing a buyer’s journey that was paused or interrupted, and promoting new services to those who showed interest in previous offerings. Most importantly, it can increase conversions and revenue.

Retargeting is a great way to re-engage with people portugal mobile database who have previously engaged with your site. Think of it as a nudge to remind them of your existence and encourage them to return.

Warm-up tracks
Lead nurturing is vital to getting them to convert and moving them down the sales funnel. Lead nurturing is the targeted process of engaging with prospects and supporting them throughout the buyer’s journey . This can include phone calls, retargeting, LinkedIn, and email; no matter the method, it’s important to provide them with relevant content and information rather than pushing them to close.