Infographic : It hardly needs an explanation. It is the union of information + photography and is very easy to share , which helps to visualize the brand.
Newsletter : It is used to keep followers and users engaged , as well as being a useful and fast communication channel if combined with a consistent and well-segmented email marketing campaign.
Ebook : This is a key and (suspiciously) underused tool. It is an element with a high conversion rate and, by requesting user data for download, it becomes a very powerful lead magnet .
At this point, we must be clear that this is a research process rather than a creation process. That is why we have to:
Knowing where we want to go : We must analyze the goals we want to canadian healthcare and medical email list achieve with the content strategy. We must know what type of information interests your clients, what types of problems they may have and how they would like to solve them.
Analyze customers : we have to create several databases, depending on the type of profile we work with. Remember that you can't put everyone in the same bag, you have to segment and we must do it wisely. We have to make each customer feel valued. We recommend that you carry out evaluation and satisfaction surveys to improve the content marketing strategy in tourism.
Create quality content : This helps to meet customer needs, capture their attention and retain them for the future. This can range from tutorials to resolve doubts or community opinions about a product/service to promotions to win prizes.
Conclusions
In short, to create (and manage, because this is a living process) a content marketing strategy in tourism, you have to research, read and “study” a lot to know which trends are becoming more prevalent and which are falling behind.
It is also necessary to have professional profiles and avoid the labor intrusion that the digital environment suffers today; we must convey to the client that they should not choose the cheapest professional, but the one who does the job best. As for recommendations for carrying out a good content marketing strategy in tourism , ideas such as personalizing the content, making it in an interactive format and optimizing it for mobile devices will be essential and very beneficial for our brand, since we have to anticipate the competition and differentiate ourselves from them, in addition to adding value.