Increase Direct Bookings

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Access to very little information about guests who book. Less control over your guests' actual experience (their main contact, in fact, is with the OTA). Obligation to keep rates aligned between OTAs and direct channels. Metasearch Now let's see the negative characteristics of Metasearch sites that you should pay attention to: CPC (Cost Per Click) tends to reward and, therefore, give greater visibility to activities (chains) that can afford higher spending budgets. You need to keep an eye on your advertising spend: in fact, you cannot know a priori the impact of the CPC on the amount of bookings. Furthermore, costs fluctuate over time based on the season.


Tools to increase direct bookings for your new zealand email list hotel through Trivago, Tripadvisor and Google Hotel Ads Here is a list of tools you should consider (I'll leave the evaluation up to you): Vertical Booking . Partners with Google Hotel Ads, Trivago and Tripadvisor to offer you integrated connectivity to metasearch. Vik Channel Manager . The first and only Hotel Channel Manager fully integrated into your WordPress site. Vik Channel Manager will connect you to our e4jConnect certified service, so you can connect our VikBooking Plugin to more than 10 channels. Automate the transfer of reservations, rates and more from your website to your booking channels, and vice versa Slope .




Slope connects you to the main metasearch engines. Slope is a certified partner of metasearch engines such as Google Hotel Ads, Trivago and Tripadvisor. RoomCloud . Connect and monitor your performance on the main metasearch engines. RoomCloud is an official partner of Google, TripAdvisor and Trivago. Myguestcare . With Channel Manager Myguestcare, manage availability by synchronizing all sales channels and free yourself from the nightmare of overbooking. Insights: How to Attract Customers to Your Hotel to You can continue to learn more about this topic by reading other articles on our blog. For example, you could understand how to improve your website to attract new customers to your hotel and, consequently, increase direct bookings.