Saudi Data Set

Market research can be an expensive and time-consuming process. However, many companies have begun to turn to social media as a cost-effective and comprehensive tool for gaining insights into their customers, market, brand perception, and other important aspects.

The key to using social media for ...

Marketing research and data science have something in common. They are critical for businesses that want to learn more about their customers or market and make better strategic decisions.

The professional activities of both market researchers and data scientists revolve around data and the vast ...

Lightning fast. This is how you can characterize the speed of development of this field of knowledge. Technologies that seemed new 5 years ago have become must-haves today. It is possible that in 5 years the knowledge that marketing specialists are currently receiving will be unnecessary. The goal ...

The shortage of experienced staff remains one of the most pressing issues in the industry, both for agencies and clients.
The research market is built on human relationships and the work of specific people. Clients and agencies often care about which manager they work with and less about which ...

A modern marketer must constantly learn, because knowledge becomes outdated catastrophically quickly. Today we will try to help solve this problem and consider a number of online courses on the topic of marketing analytics and marketing research. It should be said right away that this is the first ...

research in which researchers spend a lot of time with respondents and immerse themselves in their lives to observe their daily life and understand what they say, what they do and how. The researcher relies not on the words of their interlocutors, but primarily on their own vision of their daily ...

According to the survey, traditional television remains the main channel of media consumption — 81% of respondents said so. The most loyal to TV screens are baby boomers (87%), in second place is generation X (83%), and in third place are millennials and teenagers, or generation Z (76%). In second ...

Author: Tatyana Seferova.

In qualitative research, and more specifically in focus groups when studying the market perception of a particular product category, there is one method in which we ask participants to look at a given market “as if from above,” at what is happening in a given market and ...

Author: Tatyana Seferova.

The research market, like any other market, is currently facing serious challenges due to COVID-19. The shocks caused by the general quarantine and isolation of people and, as a result, the impossibility of social interaction, first caused a general stupor in the research ...

The events of the last few months, namely the declared pandemic due to coronavirus infection (COVID-19), require a rethinking of approaches to doing business in a variety of areas. Obviously, the changes will not bypass the field of marketing research.

In general, based on the experience of ...