Saudi Data Set

We've talked a lot here about the importance of seeking a digital maturity status to achieve leadership in the near future, but you may be wondering: after all, what level of maturity is my brand at?

That's why in today's post, we will outline an overview of the different technical levels of ...

You’re probably already familiar with the concept of media attribution for marketing and its importance in understanding the impacts that contributed to a customer’s conversion in the media mix of your marketing channels. If you’re not yet familiar with these concepts or need a refresher, you can ...

Digital transformation has become a major priority for companies, which, faced with the pandemic, have been forced to accelerate this process of changing their mindset.

Maybe that's why 70% of Brazilian companies see digital transformation as a priority, according to a survey carried out by the ...

It is not enough to use CRM. The Customer Relationship Management system provides several valuable insights for your company, but you need to know how to use them strategically . Only then will the sales team be able to extract the best information and leverage the results of your business.

In ...

We all know that CRM is essential for companies that want to maintain a close and lasting relationship with their customers and analyze all this mass of data generated to provide business insights. However, despite its importance, there are still many challenges and mistakes that are made in this ...

In the increasingly competitive digital world, businesses face constant challenges in their marketing efforts.

Understanding customer behavior, increasing conversion on digital channels, trusting analytical data and digitizing the database to improve engagement are common concerns for the business ...

In recent years, artificial intelligence (AI) has revolutionized several industries, and the banking sector is no exception. The application of AI in banking marketing is profoundly transforming the way banks interact with their customers, mainly through CRM (Customer Relationship Management) and ...

Banking principality is one of the biggest concerns of banking institutions, as it involves being the first choice of customers when they seek financial services.

To achieve principality, building trust and loyalty is essential, as are some strategies. Below, see the benefits, strategies, impacts ...