Saudi Data Set

The number of people who click on a link on search engine results pages (SERPs) represents the organic click-through rate (CTR). This metric is expressed as a percentage.

For example, let's say there are 100 searches for "blueberry pie." A link to your site always appears in the results. Your page ...

These are the most common areas you should pay attention to.

15. Make sure you are using HTTPS
It's 2020 and HTTPS has been a ranking factor since 2014 .

There is no excuse not to use HTTPS encryption on your site and if you are still using an HTTP version, it is time to migrate .

You can easily ...

Also, look at the keywords you rank for even though your pages don't use them in the text. By optimizing your pages for these terms, you can improve their ranking.

We recommend monitoring your list's performance, which we'll discuss in the next section.

Track keyword positions and estimated ...

A chart showing the breakdown of Google's organic CTR by position
Source: Google CTR Statistics

Professional advice

Optimize your click-through rates by SEO split testing (testing two variations against each other) your title tags. You can start by adding calls to action (CTAs) or your brand name ...

If your property has a pool, you can click on the suggested " pool " subgroup on the left.

You will then get a list of all keywords matching that modifier:

list of long tail keywords for "airbnb tampa" including "pool"
The keywords you discover through this process will guide your listing ...

Marketing funnel” illustration by Semrush
You may have already identified content gaps during a competitor analysis . But you can get more insights with Semrush’s Keyword Gap tool .

It tells you the keywords (Google search terms) that your competitors are ranking for but you aren't.

To get ...