Saudi Data Set

Market intelligence is , in essence, the process of collecting, analyzing and interpreting data about the market, customers and competitors to make more strategic and effective decisions for your company.

Let's imagine a game of chess. Each piece has a strategic role and victory is only achieved ...

In my recent conversations with entrepreneurs and sales managers, I’ve seen that identifying the size of a target market is often a challenge.

For those who are in a B2B business (business to business: a company that sells to other companies) and intend to carry out active prospecting (or outbound ...

Regardless of the segment you operate in or the size of your company, it is a fact that acquiring new customers is a major challenge. This is because prospecting in B2B sales has always been extremely manual and tiring work, but this reality has started to change with the emergence of prospecting ...

In the business world, having access to accurate information about companies and their partners is essential for strategic decision-making. Imagine how advantageous it would be to know a company's partners better before an important business meeting?

With this in mind, Econodata offers a free tool ...

Analyzing email marketing metrics is analyzing the quality of the work you have been doing via email.

And this is always very important. Leaving these metrics aside is a big mistake.

Many people, however, think that email marketing metrics are simple, or even very few.

But really, metrics can ...

A Customer Relationship Manager, or CRM , is an indispensable platform for any company that works with lead prospecting today .

This is simply because, today, it is essential to meticulously organize your potential customer data in a secure location — if you are not doing it, your competitor is ...

From meetings focused on digital marketing and e-commerce to innovative experiences with big brands, 2025 will bring an agenda full of opportunities.

Among the unmissable events are those that have already become a reference in Brazil and internationally.

The E-commerce Brazil Forum, RD Summit ...

"One hour of planning can save you 10 hours of work . " It is with this phrase, credited to the American writer Dale Carnegie, that we begin this content on marketing plans, step by step.

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When it comes to marketing, going out and doing it without planning is like trying to build a house without ...